A young girl came up to me and asked me for a list of all the vampire romance books in the library. I was in a hurry as there were several patrons behind her, so when I went to search our records for the word “vampire”, I was surprised when the system only came up with one hit.
…until I realized that I was searching the patron records. This man’s name is not vampire or anything like it, he doesn’t borrow a lot of vampire books, there was NO REASON for his name to come up, but for some reason when I typed in vampire, the system brought up his name.
So with that in mind, I think I need to go buy some holy water, a stake and some leather pants. Frankly, I knew what I was getting into when I became a librarian.
Jessica Hische is a letterer, illustrator, typographer, and web designer. She has been named a Forbes Magazine “30 under 30” in art and design as well as an ADC Young Gun and one of Print Magazine’s “New Visual Artists”. She has designed for Wes Anderson, McSweeney’s, Tiffany & Co, Penguin Books and many others. She resides primarily in San Francisco, but occasionally in Brooklyn. When she’s not manipulating beziers or working on fun projects, you can find her at the airport en route to a speaking engagement. She loves what she does for a living and tries as hard as she can to help others find a way to do what they love.
One of my contributions to the “Data” issue of 24MAG.
As the theme was “data,” I actually have quite a lot to say about how data can influence the trajectory of art and media—especially as someone who has worked for very metric-heavy environments.
When you work data-first instead of story/message first…some really kooky nonsense can occur. Just because the “data” says something doesn’t mean you have to automatically go with that flow.
Ex: A (scary) portion of people believe in creationism. I am not going to say “well, I can’t work on anything regarding science because we’ll lose that audience.”
Sometimes as a media creator, when you are in the position to do so it is up to you to do that right thing and stand your ground. People respond to media sometimes very unconsciously, and that media becomes part of the cultural language. Be careful what you’re sending back into the culture, and what you’re reflecting.
To read more about data, see some amazing photographs, poetry, writing, art, and more, check out the latest issue, Issue 5»
I like this post, but I think you are losing your “Marketer” audience…
I am reposting this in light of recent frustrations.
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